how do I market/recruit for the eec program on my campus?
Begin by creating a “presence” on your campus. It is vital that college students, faculty, and staff at your campus recognize, or begin to recognize, the name of your mentor program, who you are, and what you do.
Ideas for creating a "presence" on your campus:
Label your office space
Firstly, be sure it is easy to locate your office by clearly labeling your office space with the name of your coaching program—ex. utilize a cork board or banner (be creative with this!).
Schedule a Mentor Recruiting Meeting and invite everyone to attend through flyers, classroom presentations, social media, etc.
Talk to the Dean of Education/Business/Social Sciences and see if you can present about the EEC program at one of their faculty meetings. Many times faculty can give you great leads on students who would make for excellent mentors to youth.
Work with faculty and Professional Staff to have a Coaching, Mentoring, Tutoring, etc. course with a part of the requirement of the course is for the students in the class to be mentors for the EEC program.
Student Social Organization Presentations
Schedule a time with a representative from student organizations and cultural centers to present your mentor program to various groups of students. Make sure to invite those interested to your scheduled Mentor Recruiting Meeting.
Create a Facebook Page & Twitter account advertising the opportunity to become a mentor and how to get started. Be sure that your presence on social media sites is easy to locate and has easy access to college students at your campus. In addition, request that your coaching program be posted on your campus’ website. Also, make sure to invite those interested to your scheduled Mentor Recruiting Meeting.
Advertise the opportunity to become a mentor by posting informational flyers or distributing them at a campus event. All marketing materials should include your contact information, office hours, Facebook page, etc. Also, make sure to invite those interested to your scheduled Mentor Recruiting Meeting. Reach out to on campus media sources, like newspapers, radio shows, etc.
Don't be afraid to market your program outside of the university campus as well using local newspapers or websites like Craigslist.
Request to set up a table at college events with information about your mentoring program. Also, seek permission to set up “Table Tents” in the dining hall at your campus. Also, make sure to invite those interested to your scheduled Mentor Recruiting Meeting.
Organize and Implement a motivating Mentor Recruiting Meeting
Make sure to review the goals of your program, participant benefits, training involved, and when mentor application screening interviews will begin.
Develop a Mentor website for your program
direct students interested in being a mentor to the information on your website direct faculty and staff who want to learn more about your program to your website.
Create a newsletter about your EEC mentor program and send throughout your campus to those who might be interested in your program.
Offer free items that also help to market your program.
Reach out to the Career Center, Volunteer/Service Learning Center, as well as other University related departments.